When is a martech stack too complex?
At many companies — but not all — their martech stack has become too complex. Aside from the anecdotal evidence...
martech
What to expect in martech in 2023 and how to harness it to your advantage
2023 will be a fascinating but challenging year for marketing. Macroeconomic headwinds are colliding with rising customer expectations for better...
Why there are 10,000 martech products that “kinda all do the same thing” (but not really)
Just one of the perennial criticisms of the martech landscape is that “most of these products and solutions all do...
32 illustrated martech stacks entered in The Stackies 2022: Marketing Tech Stack Awards
Yesterday — #MartechDay, yay! — we released the global 2022 advertising technological know-how landscape, just after using a yr off...
The latest data on martech and marketing ops careers, and an ode to spreadsheets
50 percent of martech and marketing and advertising ops pros obtained a advertising in the past 12 months. Far more...
What are we automating in marketing and martech in 2022, and who is automating it?
Apologies for the lull in posting. I took a long, much-needed family vacation — almost entirely digital-free. I’m now back...
Marketers keep replacing major martech apps, integration #1 factor for replacements
My pals at MarTech.org not too long ago released their most current Martech Substitute Study 2022, where marketers shared which...
Think the martech landscape is big? Here’s the size of the software industry overall
More than the 11 a long time that I have been publishing the martech landscape, as it mushroomed from ~150...
The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems
In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The defining characteristic...
Channel, partner, and ecosystem tech is one of the hottest categories in martech today
Jay McBain, formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel,...
