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What to expect in martech in 2023 and how to harness it to your advantage

December 5, 2022 Ann C. Toledo

2023 will be a fascinating but challenging year for marketing. Macroeconomic headwinds are colliding...

6 min read

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Tech stacks are still large, but orchestration can make all the difference

December 4, 2022 Ann C. Toledo

Ever see the miniseries From the Earth to the Moon? Great story about the...

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Cameron’s App of the Week: Wrike

October 25, 2022 Ann C. Toledo

By Cameron Katoozi, Advertising and marketing Advisor at Heinz Marketing and advertising There are a...

8 min read

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Why there are 10,000 martech products that “kinda all do the same thing” (but not really)

October 24, 2022 Ann C. Toledo

Just one of the perennial criticisms of the martech landscape is that “most of...

3 min read

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32 illustrated martech stacks entered in The Stackies 2022: Marketing Tech Stack Awards

October 23, 2022 Ann C. Toledo

Yesterday — #MartechDay, yay! — we released the global 2022 advertising technological know-how landscape,...

8 min read

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Have we entered a post-agile marketing age?

October 22, 2022 Ann C. Toledo

Catching up on my backlog of information and subject areas from in advance of...

5 min read

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The latest data on martech and marketing ops careers, and an ode to spreadsheets

October 21, 2022 Ann C. Toledo

50 percent of martech and marketing and advertising ops pros obtained a advertising in...

3 min read

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What are we automating in marketing and martech in 2022, and who is automating it?

October 20, 2022 Ann C. Toledo

Apologies for the lull in posting. I took a long, much-needed family vacation —...

3 min read

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Marketers keep replacing major martech apps, integration #1 factor for replacements

October 19, 2022 Ann C. Toledo

My pals at MarTech.org not too long ago released their most current Martech Substitute...

6 min read

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Think the martech landscape is big? Here’s the size of the software industry overall

October 18, 2022 Ann C. Toledo

More than the 11 a long time that I have been publishing the martech...