Yesterday — #MartechDay, yay! — we released the global 2022 advertising technological know-how landscape, just after using a yr off in 2021. It grew a outstanding 24% to 9,932 methods. To make it readable, we actually designed it completely interactive at martechmap.com, in which you can search, filter, zoom, and a lot more. It is rather wild.
But irrespective of its head-boggling scale, the martech landscape has often been a sidebar to the serious story of how technologies is changing marketing and advertising. The definitely cool stuff for me is how entrepreneurs leverage these instruments with strategy, expertise, and creativity to reach outstanding outcomes for their firms and their clients.
This is why The Stackies: Marketing Tech Stack Awards are my favourite neighborhood celebration in the martech field. Every single calendar year, marketers enter by sharing a single slide that illustrates their martech stack. They normally shout-out to the precise products they use. But the best ones convey how they believe about their stack conceptually. How does it in good shape into their organizational running process? How does it assistance their client journey?
Collectively, they give us some perception into how martech is remaining utilized.
And, since it’s also a enjoyment awards system, a lot of design their stack slides with a small more pizzazz. Not essentially relevant to the stack’s mission, but entertaining to watch.
This 12 months, 32 firms sent in stack illustrations. You can see all of them in the free of charge Condition of Martech 2022 report we released yesterday — The Stackies commence on page 31. (And if you want to see the types from previous several years, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our tradition, we donate $100 for each experienced entry to a non-profit. In the earlier, we have donated to companies that market diversity and inclusion in martech. This 12 months, presented the terrible scenario in Ukraine, we’re donating the $3,200 to the Intercontinental Rescue Committee.
Every single year, we also decide on 5 “winners” for the awards. I set winners in prices because, although the kinds we choose are brilliant illustrations of martech stacks that have brought anything specially valuable or creative to their visualization, every person who contributes to The Stackies is a winner in my eyes. The martech community as a full wins from this superb corpus of real-environment stack illustrations.
4 Winning Stacks from 2021, Current for 2022
My gratitude is in particular immense for providers who enter The Stackies various a long time in a row. They give us a window into how martech stacks evolve over time, technically and conceptually.
4 of the 5 winners from last year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered once again this yr with updated slides, and wow, they’re critically magnificent. They entirely qualify as profitable entries once again.
However, we wished to distribute the really like a little bit to contributors who didn’t just gain final year. So though we did not decide on them as winners for 2022, they really have earned to be regarded as “standing winners” from last calendar year.
Listed here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so a great deal for continuing to contribute to The Stackies! This kind of a fantastic way to assistance the broader martech community.
5 Martech Stacks from New Winners in 2022
Still, deciding upon 5 winners among all the remaining excellent entries was tough. These are the kinds we selected, but I strongly motivate you to down load the total set in the Point out of Martech 2022 report and select out your favorites. Share them on social media and give a shout-out to individuals businesses to let them know you enjoy their contributions.
Our 5 picks, in alphabetical get:
Once again, a large, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were being so numerous fantastic entries from the AMA, Annum, Cvent, Electronic Get to, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and a lot more. Test them all out.