Hayley Jones only started her jewellery business from the kitchen table of her home in Caerphilly three years ago but she has already got a royal customer.
The independent designer, who started selling her jewellery on Etsy, couldn’t believe it when she got a call to say that the Duchess of Cambridge would be wearing her £62 earrings during a royal visit to Barry Island on Wednesday.
Since the outing, interest in Hayley’s designs have gone through the roof and she has had to draft her mum Dawn and sister Kelly in to help keep up with all the orders.
A message on her website Spells of Love says: “Due to an increase of traffic in the past 24 hours, order are now taking up to five days to fulfill. Thank you so much in advance for your time, patience and support.”
“I couldn’t believe it when the Duchess’ personal assistant confirmed that she would be wearing one of my earrings during the visit,” says Hayley, a fashion and marketing graduate who now works from a small studio.
“It has been so exciting and we have been really busy since the pictures emerged on Wednesday.
“My aim is to make affordable jewellery that lasts and this has been such a boost for a small business like mine.
“I have had to get my mum and sister to help out with the orders because there have been so many, and they have been from all over the world.
“A lot are from America and there are other international orders. It has been amazing and I am so thankful.”
Kate chose the Alia Hoops from Hayley’s collection which are demi-fine and coated in 2.5 microns of 18 karat yellow gold.
British reality stars and models including Emma Louise Connelly, Made In Chelsea’s Sophie Habbo and TOWIE’s Chloe Lewis have also worn jewellery from the collection.
On Thursday, the Royal couple thanked everyone for their welcome in Wales.
Companies often see lifts in sales when when members of the royal family wear their goods.
Meghan Markle sparked a surge in sales for a Welsh denim firm after she wore a pair of their jeans on her first official visit to Wales in 2018. The Duchess of Sussex wore a pair of the £230 black Hiut jeans on a visit to Cardiff.
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