May 20, 2024


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Integrity Marketing Expands Advisor Business With Gladstone Acquisition

Integrity Internet marketing Group, a big insurance policies system, is building a key force into the wealth management arena with the obtain of Gladstone Prosperity Partners, a registered expense advisor overseeing some $13 billion in shopper property.

Bryan Adams, CEO of Integrity Marketing and advertising

Courtesy of Integrity Advertising Group

Gladstone, an

LPL Economical

affiliate that maintains assets the two as an independent RIA and by the LPL company RIA, has a long keep track of history of making out its enterprise by recruiting breakaway groups from the big nationwide brokerage firms.

Gladstone’s workforce has crafted “a confirmed system that has seriously been able to proceed to improve at a really spectacular amount by being ready to provide new possibilities for advisors coming out of the wirehouses,” Integrity CEO Bryan Adams claimed in an job interview. “They’ve been capable to do that…with really confined funds.”

A lack of money shouldn’t be an issue any longer. By advertising to Integrity, Gladstone joins forces with a heavyweight in the insurance policy marketplace with hundreds of workforce and interactions with hundreds of thousands of exterior insurance agents.

Integrity’s model extends from working with companies to develop guidelines to operating straight with clients to aid them come across the best insurance policies product, what Adams describes as “everything from A to Z.”

“We’re seeking to address for every little thing in amongst to connect insurance plan carriers to purchasers and purchasers to insurance policy carriers,” he said.

The move into wealth management may well appear to be like a significant departure for a firm steeped in the insurance plan planet, but Adams sees a thematic connection.

“One of the matters that we’ve identified is that as people today get more mature there’s a couple of items that they genuinely get concerned about: It is about their health and prosperity,” he claimed.

To be sure, Integrity is not a complete newcomer to the prosperity management world. Some of its insurance policy-centered acquisitions dating to a pair a long time in the past also experienced in-home RIAs or broker-dealers, Adams claimed, but all those ended up sidelights of the core business.

With Gladstone, wealth administration is the small business, and Integrity is signaling that it wants to set some muscle mass behind its growing advisory support.

“By partnering with Gladstone it lets us to have a a great deal much larger platform that is genuinely committed and considerably extra subtle constructing out a significantly far more holistic approach about the prosperity management side,” Adams explained. “So this is an important acquisition for us to seriously be in a position to pull all of this alongside one another and far better serve men and women in the wealth administration space.”

Gladstone will stay an LPL affiliate, but all the employees of its impartial RIA will sign up for Integrity, in accordance to Richard Frick, Gladstone’s CEO and taking care of director. At Integrity, an personnel-owned firm, all of all those employees—regardless of tenure—will obtain equity stakes, Adams said.

Each Adams and Frick indicated that additional advisor acquisitions are most likely.

As Gladstone has recruited breakaway groups, it has generally allow them function their possess observe and consider on their have branding. That system is very likely to hold, but with a twist. Frick said Gladstone plans to begin obtaining RIAs outright, which will necessarily mean they will be 100% owned–unlike the breakaway teams–but will continue to be capable to keep their very own branding.

“If we receive an additional RIA heading ahead, we will be consolidating all those RIAs,” he mentioned.

“We’ll be out there seeking to make the prosperity organization by recruiting a ton out of the wires, like we have constantly carried out in the earlier, and we’re likely to carry on to do M&A now with Integrity as our partner and get RIAs,” Frick mentioned. “As we acquire RIAs, we will have a number of RIAs we will not have a hundred. So we’ll consolidate their RIAs into ours as we make acquisitions.”

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